Aigner-Clark, along with other notable U.S.
On JanuThe Baby Einstein Company was mentioned in the State of the Union address by President George W. Julie has appeared in many media outlets, including Oprah, GMA, The Today Show and USA Today. Julie was named Entrepreneur of the Year and won various awards for her products, which are the number one selling brand (1 in three households with babies in the US own at least one Baby Einstein product) of videos for very young children. The franchise is named after and pays significant royalties to the estate of deceased physicist Albert Einstein, putting him in the top 5 of most earning dead celebrities, according to Forbes.Īt one point in 2009, the brand was estimated to be worth nearly 400 million dollars based on revenues. Also featuring toys by Ambi, Brio, Carlisle, Folkmanis, Dakin, Chicco, Battat, Tomy, Schylling, Legends and Lore, among others.īaby Einstein became a multi-million dollar franchise its revenue grew from $1 million in 1998 Aigner-Clark renamed the company to The Baby Einstein Company in October 1998, and sold a 20% stake in the company to Artisan Entertainment and Family Home Entertainment in January 2000 and sold the rest to The Walt Disney Company for an undisclosed amount in November 2001. Other videos followed, some featuring the Clarks' two daughters, Aspen & Sierra, among other children. Eventually, the video was marketed across the United States, Europe, Asia and Australia. The original video shows a variety of toys and visuals interspersed with music, stories, numbers, and words of many languages.
Aigner-Clark and her husband, Bill Clark, invested $18,000 of their savings to produce the initial product, a Video Board Book, a VHS entitled Baby Einstein, later sold as Language Nursery. The Baby Einstein Company was founded in 1996 by stay-at-home mom and former teacher Julie Aigner-Clark at her home in suburban Alpharetta, Georgia, as Julie Aigner-Clark Films.
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